How We Added $12K MRR to Gum of Gods in Under 30 Days

Context

While this isn't our largest case study, it's a perfect example of how quickly strategic campaign implementation can turn around account performance.

At The Paid Search Company, we manage around $1M monthly in e-commerce Google Ad spend.

This particular case study focuses on a mastic gum brand with a $30 AOV and strong customer lifetime value, making it an interesting study in scaling lower-ticket products profitably.

Results at a Glance

In just 30 days (mid-September to mid-October), we achieved:​

• Increased monthly spend by $6,000

• Generated additional $12,900 in revenue

• Added 244 new sales

• Maintained 200%+ ROAS

• Achieved consistent scale and growth trajectory

What's particularly noteworthy is that this brand's customer lifetime value averages around $60, making the true ROI significantly higher than the immediate ROAS suggests.

Strategy Deep Dive

Our approach centered around a diversified campaign structure, with shopping campaigns leading the charge in terms of spend.

Using Triple Whale for more accurate attribution (which consistently showed higher ROAS than Google's native tracking), we implemented a mix of campaign types: prospecting Performance Max with brand terms excluded, intent-based shopping campaigns (separated into low and mid-intent based on keyword targeting), demand gen campaigns testing Meta creatives, branded search, competitor targeting, and dedicated branded shopping campaigns.

The key was maintaining clear segmentation between new customer acquisition (Performance Max) and branded searches, ensuring efficient spend allocation and preventing campaign cannibalization.

Conclusion

This case study demonstrates that even with a relatively low AOV product, strategic campaign structuring can drive significant growth quickly.

Want to learn how this strategy could work for your brand? Book a free strategy session where we'll create a custom implementation plan for your business.